Heist Productions is an emerging theatre company with a strong focus on narrative-driven, intertextually referential theatre, drawing upon a range of theatrical, filmic, and radio traditions. In creating a branding concept for this establishing company, it was important to anchor the company’s visual style in this diverse mix of driving influences (specifically, the retro-chic of the 1930s), as well as the contextual detail of Heist’s debut show.