Modeled on an identity 21 years in the making, this personal mark (derived from a mole map of my right arm) represents the fundamental ideology of 'connecting the dots' – i.e. the “process”. In this sense, it was preferable not to confuse the design with the inclusion of typography or superfluous design details, instead leaving it as nature intended: its scale and origin replete with a visual purity, and a prevailing feel of ambiguity.